By Professor Nitika Garg

Conference Papers

Septianto F; Garg N, 2017, 'Grateful Compliance or Proud Defiance? The Distinct Effects of Pride and Gratitude on the Effectiveness of Anti-drinking Messages', San Francisco, USA, presented at American Marketing Association (AMA) Summer Conference, San Francisco, USA, -

Septianto F; Garg N, 2017, 'Peas in a Pod? Distinct Effects of Pride and Gratitude on Self- versus Other-Focused Appeals', Los Angeles, USA, presented at INFORMS Marketing Science Conference, Los Angeles, USA, -

Garg N; Agrawal N, 2016, 'Neighbor’s Envy, Owner’s Pride – Two Sides of the Same Coin?', in Neighbor’s Envy, Owner’s Pride – Two Sides of the Same Coin?, Christchurch, New Zealand, presented at Australia & New Zealand Marketing Academy (ANZMAC), Christchurch, New Zealand, 05 December 2016 - 07 December 2016

Singh J; Garg N; Govind R; Vitell S, 2016, 'Anger Strays, Fear Refrains: The Distinct Effect of Same Valence Incidental Emotions on Consumers’ Ethical Judgment', Christchurch, NZ, presented at Australia & New Zealand Marketing Academy (ANZMAC), Christchurch, NZ, 05 December 2016 - 07 December 2016

Garg N; Septianto F, 2016, 'Grateful Compliance or Proud Defiance? Distinct Effects of Pride and Gratitude on the Effectiveness of Anti-drinking Messages', Christchurch, NZ, presented at Australia & New Zealand Marketing Academy (ANZMAC), Christchurch, NZ, 05 December 2016 - 07 December 2016

Pham C; Garg N, 2016, 'More than Meets the Eye: The Role of Tableware Aesthetics and Gender in Food Consumption', Christchurch, NZ, presented at Australia & New Zealand Marketing Academy (ANZMAC), Christchurch, NZ, 05 December 2016 - 07 December 2016

Garg N; Septianto F, 2016, 'Peas in a Pod? Distinct Effects of Pride and Gratitude on Self- versus Other-Focused Appeals', Christchurch, NZ, presented at Australia & New Zealand Marketing Academy (ANZMAC), Christchurch, NZ, 05 December 2016 - 07 December 2016

Pham C; Garg N, 2016, 'The Taste of Colour: The Influence of Package Colour on Consumers’ Perception of Food Products', Christchurch, NZ, presented at Australia & New Zealand Marketing Academy (ANZMAC), Christchurch, NZ, 05 December 2016 - 07 December 2016

Garg N; Nenkov G, 2016, '‘I’ versus ‘You’: Sadness, Self-focus & Self-control', Chicago, USA, presented at Association for Consumer Research Conference, Chicago, USA, -

Garg N, 2015, 'Affect and Its Effects on Compensatory Consumption', San Antonio, USA, presented at Association for Consumer Research Conference, San Antonio, USA, -

Garg N; Septianto F, 2015, 'Feel Like Giving or Receiving? Pride and Gratitude Differentially Leverage the Effectiveness of Self-Focused and Other-Focused Marketing Appeals', Sydney, Australia, presented at Australia & New Zealand Marketing Academy (ANZMAC), Sydney, Australia, -

Garg N; Pham C, 2015, 'The Impact of Aesthetically Pleasing Tableware on Consumption: The Examination of Gender Differences', Sydney, Australia, presented at Australia & New Zealand Marketing Academy (ANZMAC), Sydney, Australia, -

Govind R; Garg N; Ingene C, 2014, 'An Empirical Investigation of Medical Advice and Healthful Self-Management', Brisbane, Australia, presented at Australia & New Zealand Marketing Academy (ANZMAC), Brisbane, Australia, -

Garg N; Govind R, 2014, 'Social Marketing of Consumption: Advertising Framing and its Implications for Transforming Healthful Consumption', Brisbane, Australia, presented at Australia & New Zealand Marketing Academy (ANZMAC), Brisbane, Australia, -

Garg N, 2014, 'The Effect of Contextual Factors on Consumption', San Francisco, USA, presented at Society for Consumer Psychology, San Francisco, USA, -

Garg N; Donohoo M, 2014, 'Understanding Consumer Ethics Drivers and Moderators', Brisbane, Australia, presented at Australia & New Zealand Marketing Academy (ANZMAC), Brisbane, Australia, -

Govind R; Garg N; Mittal V, 2014, 'Weather, Affect, and Hedonic Consumption: Differences between Males and Females', Valenica, Spain, presented at European Marketing Academy (EMAC) Conference, Valenica, Spain, -

Garg N; Nenkov G, 2013, ''I,’ ‘You,’ and ‘We’: Sadness, Self-focus & Self-control', Auckland, NZ, presented at Australia & New Zealand Marketing Academy (ANZMAC), Auckland, NZ, -

Govind R; Garg N; Sun W, 2013, 'Geographically Varying Effects of Weather on Tobacco Consumption: Implications for Health Marketing Initiatives', Las Vegas, USA, presented at American Marketing Academy Conference, Las Vegas, USA, -

Garg N; Inman J; Mittal V, 2012, 'All accountability is not equal: Moderating role of accountability type on emotion effects on choice-deferral', in ANZMAC 2012 Proceedings, ANZMAC, Adelaide, pp. 1 - 1, presented at ANZMAC2012, Adelaide, 03 December 2012 - 05 December 2012

Govind R; Garg N; Mittal V, 2012, 'Weather, affect and consumption preference for hedonic and utilitarian products: The moderating role of gender.', in ANZMAC 2012 Proceedings, ANZMAC, Adelaide, pp. 1 - 1, presented at ANZMAC2012, Adelaide, 03 December 2012 - 05 December 2012

Garg N; Inman J, 2012, 'Attenuating Sadness’ Effect on Consumption: Helplessness, Choice, and Self-awareness', Queenstown, NZ, presented at Asia-Pacific Association for Consumer Research Conference, Queenstown, NZ, -

Govind R; Garg N; Ingene C, 2012, 'Medical Adherence and Healthful Self-management', Boston, USA, presented at INFORMS Marketing Science Conference, Boston, USA, -

Garg N; Mittal V; Inman J, 2012, 'Negative Affect and Choice of an Avoidant Response: The Moderating Effect of Accountability Degree and Type', Queenstown, NZ, presented at Asia- Pacific Association for Consumer Research Conference, Queenstown, NZ, -

Garg N, 2012, 'The Effect of Individual and Contextual Factors on Food Consumption', Las Vegas, USA, presented at Society for Consumer Psychology, Las Vegas, USA, -

Garg N, 2011, 'The Effect of Individual and Contextual Factors on Food Consumption', St. Louis, USA, presented at Association for Consumer Research Conference, St. Louis, USA, -

Garg N; Lerner J, 2010, 'Sadness and consumption: The attentuating role of choice', in Proceedings of the Association for Consumer Research Conference, Association for Consumer Research, USA, presented at Association for Consumer Research Conference, Jacksonville, Fl, USA

Garg N; Mittal V; Inman J, 2009, 'Negative affect and choice: The moderating effect of procedural and outcome accountability.', in Association for Consumer Research Conference Proceedings, Association for Consumer Research, USA, presented at Association for Consumer Research Conference, Pittsburgh, USA, -

Garg N; Lerner J, 2009, 'Making misery more miserly: Reducing the sad-spending effect.', in Asia-Pacific Association for Consumer Research Conference Proceedings, Asia-Pacific Association for Consumer Research, presented at Asia-Pacific Association for Consumer Research Conference

Sun W; Govind R; Garg N, 2009, 'Varying the effects of weather on hedonic consumption', in Asia-Pacific Association for Consumer Research Conference Proceedings, Asia-Pacific Association for Consumer Research, Hyderabad, India, presented at Asia-Pacific Association for Consumer Research Conference, Hyderabad, India

Sun W; Govind R; Garg N, 2008, 'Geographic Differences in the Consumption of Hedonic Products: What the Weather Tells the Marketer!', San Francisco, CA, USA, presented at Association for Consumer Research Conference, San Francisco, CA, USA, -

Sun W; Govind R; Garg N, 2008, 'Varying Effects of Weather on Hedonic Consumption', Boston, USA, presented at Society for Consumer Psychology, Boston, USA, -

Sun W; Garg N; Govind R, 2008, 'Varying Effects of Weather on Hedonic Consumption', Vancouver, Canada, presented at Marketing Science Conference, Vancouver, Canada, -

Garg N, 2002, 'Beyond Valence: Negative Affect and Its Effects on Consumer Decision Making', Atlanta, USA, presented at Association for Consumer Research Conference, Atlanta, USA, -

Conference Presentations

Garg N; Govind R; Hoyer W; Singh J, 2023, 'Does it Hurt or Protect? The Effect of Affective Commitment on Unethical Behavior toward Transgressing Brands', presented at Australia & New Zealand Marketing Academy (ANZMAC) Conference, Dunedin, NZ

Zeb A; Pupovac L; Carrillat F; Garg N, 2023, 'Optimizing the Duration of Advertising Campaigns for Entertainment Products: Evidence from the Movie Industry', presented at American Marketing Association (AMA) Summer Conference, San Francisco, USA

Garg N; Saluja G, 2021, 'A Tale of Two ‘Ideologies’: Differences in Consumer Response to Brand Activism', presented at ANZMAC, Melbourne, VIC

Garg N; Govind R; Singh J, 2019, 'Does it Hurt or Protect? The Effect of Affective Commitment on (Un)Ethical Behavior toward Transgressing Brands', presented at Future-of-Brands Conference, New York, USA

Conference Abstracts

Li Y; Garg N, 2024, 'Using appeal type to promote aesthetically unattractive food', in ANZMAC 2024 Conference Proceedings, Tasmania, presented at Australian & New Zealand Marketing Academy (ANZMAC) Conference, Tasmania, 02 December 2024 - 04 December 2024, https://www.anzmac2024.com/proceedings

Chaudhury S; Garg N; Gabler C, (eds.), 2022, 'Feeling Small but Thinking Big: Awe-Induced Positive Self-Diminishment Motivates Sustainable Consumption', in Advances in Consumer Research, Association for Consumer Research, Denver, Colorado USA, Vol. 50, pp. 264 - 265, presented at Association for Consumer Research, Denver, Colorado USA, https://acr.memberclicks.net/assets/Proceedings/vol50.pdf#page=327

Media

Garg N, 2022, Why companies need to be authentic about brand activism, https://www.businessthink.unsw.edu.au/articles/companies-authentic-brand-activism?mc_cid=891ba6b7c2&mc_eid=7a444c9b43

Garg N, 2021, Food for thought: how regenerative agriculture is changing Australia’s food industry, https://www.businessthink.unsw.edu.au/articles/ethical-sustainable-regenerative-agriculture-changing-australia-food-industry?mc_cid=5b314839d6&mc_eid=7a444c9b43

Garg N, 2021, How evidence-based marketing can change public health and nutrition for good, https://www.businessthink.unsw.edu.au/articles/evidence-based-marketing-health-nutrition?mc_cid=cfaa65c701&mc_eid=7a444c9b43

Garg N; Jackson C, 2019, Festive gestures: What the gifts you give say about you, https://www.businessthink.unsw.edu.au/articles/festive-gestures-what-the-gifts-you-give-say-about-you/

Garg N, 2016, The Emotions at Play when Consumers Con Businesses, http://theconversation.com/the-emotions-at-play-when-customers-con-businesses-68418

Garg N, 2016, The emotions at play when customers con businesses, https://theconversation.com/the-emotions-at-play-when-customers-con-businesses-68418

Garg N, 2014, Emotions and Eating: A Marketer's Dream?, http://theconversation.com/emotions-and-eating-a-marketers-dream-29826

Garg N, 2014, Emotions and eating: a marketer’s dream?, https://theconversation.com/emotions-and-eating-a-marketers-dream-29826

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