By Professor Nitika Garg

Conference Presentations

Garg N; Govind R; Hoyer W; Singh J, 2023, 'Does it Hurt or Protect? The Effect of Affective Commitment on Unethical Behavior toward Transgressing Brands', presented at Australia & New Zealand Marketing Academy (ANZMAC) Conference, Dunedin, NZ

Zeb A; Pupovac L; Carrillat F; Garg N, 2023, 'Optimizing the Duration of Advertising Campaigns for Entertainment Products: Evidence from the Movie Industry', presented at American Marketing Association (AMA) Summer Conference, San Francisco, USA

Garg N; Saluja G, 2021, 'A Tale of Two ‘Ideologies’: Differences in Consumer Response to Brand Activism', presented at ANZMAC, Melbourne, VIC

Garg N; Govind R; Singh J, 2019, 'Does it Hurt or Protect? The Effect of Affective Commitment on (Un)Ethical Behavior toward Transgressing Brands', presented at Future-of-Brands Conference, New York, USA

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