Select Publications
Conference Presentations
, 2024, 'Deciphering data tales: Teaching analytics through the lenses of business stories', presented at HERDSA Annual Conference 2024, Adelaide, Australia, 08 July 2024 - 11 July 2024
, 2024, 'Beyond Positivity: Investigating the Contagiousness of Mixed Emotions on Facebook Brand Pages', presented at The INFORMS Society for Marketing Science (ISMS) Conference, University of New South Wales, Sydney, Australia, 26 June 2024 - 29 June 2024
, 2020, 'The imperative for Higher Education to incorporate agility and resilience into our Information Systems Offerings', presented at ACIS2020 Australasian Conference of Information Systems, Wellington, New Zealand, 01 December 2020 - 04 December 2020, http://dx.doi.org/10.26190/unsworks/27944
, 2017, 'Longitudinal Analysis of Online Consumer Disengagement Patterns in Times of Crisis', presented at The INFORMS Society for Marketing Science (ISMS) Conference, California, USA, 07 June 2017 - 10 June 2017