By Dr Chedia Dhaoui

Book Chapters

Dhaoui C, 2014, 'What social media marketing content is best to engage consumers?: A content analysis of Facebook brand pages', in Computer Mediated Marketing Strategies Social Media and Online Brand Communities, pp. 134 - 156, http://dx.doi.org/10.4018/978-1-4666-6595-8.ch006

Journal articles

Mokni K; Nammouri H; Dhaoui C; Ben Jabeur S, 2025, 'Is a picture really worth a thousand words? Investigating the impact of investor sentiment on sustainable stocks', Finance Research Letters, 81, http://dx.doi.org/10.1016/j.frl.2025.107520

Gu W; Chan KW; Kwon J; Dhaoui C; Septianto F, 2023, 'Informational vs. emotional B2B firm-generated-content on social media engagement: Computerized visual and textual content analysis', Industrial Marketing Management, 112, pp. 98 - 112, http://dx.doi.org/10.1016/j.indmarman.2023.04.012

Dhaoui C; Webster CM, 2021, 'Brand and consumer engagement behaviors on Facebook brand pages: Let's have a (positive) conversation', International Journal of Research in Marketing, 38, pp. 155 - 175, http://dx.doi.org/10.1016/j.ijresmar.2020.06.005

Dhaoui C; Webster CM; Tan LP, 2017, 'Social media sentiment analysis: lexicon versus machine learning', Journal of Consumer Marketing, 34, pp. 480 - 488, http://dx.doi.org/10.1108/JCM-03-2017-2141

Dhaoui C, 2014, 'An empirical study of luxury brand marketing effectiveness and its impact on consumer engagement on facebook', Journal of Global Fashion Marketing, 5, pp. 209 - 222, http://dx.doi.org/10.1080/20932685.2014.907605

Conference Papers

Dhaoui C; Webster C; Tan LP, 2023, 'Brand to consumer emotional contagion on Facebook brand pages', in Proceedings of the European Marketing Academy EMAC 2023 Annual, Odense, Denmark, presented at European Marketing Academy, Odense, Denmark, 24 May 2023, https://proceedings.emac-online.org/pdfs/A2023-113980.pdf

Dhaoui C; Webster C; Tan L, 2017, 'Longitudinal Analysis of Online Consumer Disengagement Patterns in Times of Crisis', California, USA, presented at The 39th Annual ISMS Marketing Science Conference, California, USA, 07 June 2017 - 10 June 2017

Dhaoui C; Webster C; Tan L, 2017, 'Brand interventions and emotional dynamics in online consumer-to-consumer conversations: An empirical investigation', Florida, USA, presented at Winter AMA Conference, Florida, USA, 17 February 2017 - 19 February 2017

Dhaoui C; Webster C; Tan L, 2016, 'Sentiment analysis for brand-related social media conversations', Christchurch, New Zealand, presented at Australian and New Zealand Marketing Academy Conference (ANZMAC), Christchurch, New Zealand, 05 December 2016 - 07 December 2016

Dhaoui C; Webster C; Tan LP, 2016, 'Emotional dynamics in social media', in The 6th Global Innovation and Knowledge Academy (GIKA), Valencia, Spain, presented at The 6th Global Innovation and Knowledge Academy (GIKA), Valencia, Spain, 20 March 2016 - 23 March 2016

Conference Presentations

Dhaoui C, 2024, 'Deciphering data tales: Teaching analytics through the lenses of business stories', presented at HERDSA Annual Conference 2024, Adelaide, Australia, 08 July 2024 - 11 July 2024

Dhaoui C; Webster C, 2024, 'Beyond Positivity: Investigating the Contagiousness of Mixed Emotions on Facebook Brand Pages', presented at The INFORMS Society for Marketing Science (ISMS) Conference, University of New South Wales, Sydney, Australia, 26 June 2024 - 29 June 2024

Van Toorn C; Cahalane M; Vogel D; Dhaoui C; Kennedy C, 2020, 'The imperative for Higher Education to incorporate agility and resilience into our Information Systems Offerings', presented at ACIS2020 Australasian Conference of Information Systems, Wellington, New Zealand, 01 December 2020 - 04 December 2020, http://dx.doi.org/10.26190/unsworks/27944

Dhaoui C; Webster C; Tan LP, 2017, 'Longitudinal Analysis of Online Consumer Disengagement Patterns in Times of Crisis', presented at The INFORMS Society for Marketing Science (ISMS) Conference, California, USA, 07 June 2017 - 10 June 2017

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