By Professor Harald Van Heerde

Conference Abstracts

Choi A; Van Heerde H; Dekimpe M; An J, 2024, 'How Soaring Inflation Impacts Consumers’ Spending Patterns', in ISMS Marketing Science Conference, University of New South Wales, presented at ISMS Marketing Science Conference, University of New South Wales, 26 June 2024 - 29 June 2024

Choi A; Van Heerde H; Dekimpe M; T. An J, 2023, 'How Soaring Inflation Impacts Consumers’ Spending Patterns', in ISMS Marketing Science Conference, Miami, presented at ISMS Marketing Science Conference, Miami, 08 June 2023 - 10 June 2023, https://rdmobile-palermo-production.s3.amazonaws.com/53e9bf2c-a89a-4df5-8478-b3f659f94ace/event-16330/326830739-2023_INFORMS_ISMS_Marketing_Science_Conference_Program.pdf

Eckert C; Van Heerde H; Wetzel H; Hattula S, 2019, 'Local Projections for Marketing Insight: Flexible Impulse Response Functions with Interactions, Asymmetry and Nonlinearity', in Proceedings of the 2019 INFORMS Marketing Science Conference, Roma, Italy, presented at 2019 INFORMS Marketing Science Conference, Roma, Italy

Eckert C; Van Heerde H; Hattula S; Wetzel H, 2018, 'Local Projections as an Alternative to VARs in Marketing: Flexible Impulse Response Functions with Interactions, Asymmetry and Nonlinearity', in Proceedings of the 15th Marketing Dynamics Conference, presented at 15th Marketing Dynamics Conference

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