By Emeritus Professor Paul G Patterson

Conference Presentations

Akkawanitcha C; Patterson PG, 2011, 'Antecedent and outcomes of emotional labor: The moderating role of coworker support and customer verbal aggression', presented at The 4th International Business Management Research Conference, Chiang Mai, Thailand, 18 November 2011

Mccoll-kennedy J; Patterson PG; Surachartkumtonkum J, 2010, 'Customer Rage Cognitive Appraisal Across Service Failures: Cultural Comparisons', presented at 19th Annual Frontiers in Service Conference, Karlstad, Sweden, 10 June 2010 - 13 June 2010

Patterson PG; McColl-Kennedy J, 2007, 'Understanding the Triggers of Customer Rage Across East-West Cultures', presented at The Oxford Institute of Retail Management conference,, Bangkok, Thailand,, 04 September 2007 - 06 September 2007

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