By Emeritus Professor Paul G Patterson

Journal articles

Romm T; Patterson P; Hill C, 1994, 'Overseas students in Australia: A retrospective longitudinal study of pre-purchase expectations and post-purchase satisfaction', Journal of Marketing for Higher Education, 5, pp. 31 - 52, http://dx.doi.org/10.1300/J050v05n02_03

Patterson PG, 1993, 'Expectations and product performance as determinants of satisfaction for a high‐involvement purchase', Psychology Marketing, 10, pp. 449 - 465, http://dx.doi.org/10.1002/mar.4220100507

Atuahene‐Gima K; Patterson P, 1993, 'Managerial perceptions of technology licensing as an alternative to internal R&D in new product development: an empirical investigation', R D Management, 23, pp. 327 - 336, http://dx.doi.org/10.1111/j.1467-9310.1993.tb00838.x

Dawes PL; Dowling GR; Patterson PG, 1992, 'Determinants of Pre-Purchase Information Search Effort for Management Consulting Services', Journal of Business to Business Marketing, 1, pp. 31 - 61, http://dx.doi.org/10.1300/J033v01n01_03

Atuahene‐Gima K; Patterson PG, 1992, 'The Impact of Managerial Attitudes on Technology Licensing Performance', European Journal of Marketing, 26, pp. 52 - 63, http://dx.doi.org/10.1108/eum0000000000640

Dawes PL; Dowling GR; Patterson PG, 1992, 'Criteria used to select management consultants', Industrial Marketing Management, 21, pp. 187 - 193, http://dx.doi.org/10.1016/0019-8501(92)90015-L

, 1992, 'Erratum', Asia Pacific International Journal of Marketing, 4, pp. 52 - 63, http://dx.doi.org/10.1108/eb010232

Dawes PL; Dowling GR; Patterson PG, 1992, 'Factors affecting the structure of buying centers for the purchase of professional business advisory services', International Journal of Research in Marketing, 9, pp. 269 - 279, http://dx.doi.org/10.1016/0167-8116(92)90022-D

Dawes PL; Dowling GR; Patterson PG, 1991, 'Information sources used to select different types of management consultancy services', Asia Pacific Journal of Management, 8, pp. 185 - 199, http://dx.doi.org/10.1007/BF01731940

Dawes PL; Patterson PG, 1988, 'The performance of industrial and consumer product managers', Industrial Marketing Management, 17, pp. 73 - 84, http://dx.doi.org/10.1016/0019-8501(88)90029-6

Dawes PL; Patterson PG, 1987, 'An empirical study of product management in Australia', Australian Journal of Management, 12, pp. 237 - 261, http://dx.doi.org/10.1177/031289628701200206

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