Select Publications
Conference Posters
, 2024, 'Integrating Multimodal Generative AI Technologies in Postgraduate Marketing Education', Melbourne, Australia, presented at Australasian Society for Computers in Learning in Tertiary Education Conference, Melbourne, Australia, 01 December 2024 - 04 December 2024
, 2024, 'Learning Bytes: Unleashing the Power of Micro-Content (Short-Form Videos) in Postgraduate Marketing Education', Tokyo, Japan, presented at The 16th Asian Conference on Education, Tokyo, Japan, 25 November 2024 - 29 November 2024
, 2024, 'Utilizing Generative AI Technologies in the Teaching and Learning of a Postgraduate Digital Marketing Course', Adelaide, Australia, presented at Higher Education Research and Development Society of Australasia Conference, Adelaide, Australia, 08 July 2024 - 11 July 2024