By Dr Sophie Fan

Journal articles

Fan LS; Huang ZT; Chu X-YM; Jiang Y, 2024, 'Stick to my guns: The impact of crowding on consumers’ responsiveness to sale promotions', Journal of the Academy of Marketing Science, 52, pp. 914 - 933, http://dx.doi.org/10.1007/s11747-023-00966-y

Fan LS; Rucker DD; Jiang Y, 2023, 'Power and Need-for-Justification: Asymmetrical Effects on Senders and Receivers in Marketing Communications', Journal of Consumer Research, 50, pp. 236 - 254, http://dx.doi.org/10.1093/jcr/ucac052

Fan L; Li X; Jiang Y, 2019, 'Room for Opportunity: Resource Scarcity Increases Attractiveness of Range Marketing Offers', Journal of Consumer Research, 46, pp. 82 - 98, http://dx.doi.org/10.1093/jcr/ucy059

Fan LS; Jiang Y, 2018, 'Don’t Surprise Me: How Social Relationships Shape Consumers’ Attitudes toward Probabilistic Selling', Journal of the Association for Consumer Research, 3, pp. 440 - 450, http://dx.doi.org/10.1086/698328

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