Select Publications

Books

Swiatek L; Vujnovic M; Galloway C; Kruckeberg D, 2025, Exploring Artificial Intelligence Implications for Journalism and Mass Communication Education, Peter Lang, New York, http://dx.doi.org/10.3726/b22567

Swiatek L; Vujnovic M; Galloway C; Kruckeberg D, 2023, Artificial Intelligence, Strategic Communicators and Activism, Routledge, London, http://dx.doi.org/10.4324/9781003324027

Swiatek L, 2023, Major Reward and Recognition Events: Transformations and Critical Perspectives, Routledge, London, http://dx.doi.org/10.4324/9781003106630

Brevini B; Swiatek L, 2020, Amazon: Understanding a Global Communication Giant, Routledge, New York, http://dx.doi.org/10.4324/9780367816711

Book Chapters

Vujnovic M; Kruckeberg D; Swiatek L; Galloway C, 2025, 'AI Regulation and Ethical Considerations Surrounding the use of Artificial Intelligence in PR: The Need for Transparency and Accountability', in Luttrell R; Wallace AA (ed.), Public Relations and the Rise of AI, Routledge, New York, pp. 77 - 93, http://dx.doi.org/10.4324/9781032671482-7

Kruckeberg D; Vujnovic M; Galloway C; Swiatek L, 2025, 'AI, activism, and strategic communication: Grappling with evolving power dynamics', in Cheng Y; Verčič D (ed.), AI and strategic communication, Wiley-Blackwell, pp. 71 - 82, http://dx.doi.org/10.1002/9781394275434.ch3

Folarin M; Swiatek L, 2025, 'Communicatively responding to global fake news crises: The importance of cultural sensitivity', in McClellan JG; Cassinger C; Penttilä V; Porzionato M (ed.), Communication in the face of global crisis: Organisation, strategy, and ‘doing the right thing’, Routledge, New York, in press, http://dx.doi.org/10.4324/9781003605720-13

Swiatek L; Vujnovic M; Galloway C; Kruckeberg D, 2025, 'The Role of Crisis in Online Audience Participation’s Influence on Television Content: A Case Study of The Activist', in Budaj AC; Anderson-Lopez J (ed.), Holding Television Accountable: Essays on Audience Demands in the Social Media Age, McFarland & Company, Jefferson, pp. 81 - 93, https://mcfarlandbooks.com/product/holding-television-accountable/

Swiatek L, 2024, 'Strengthening the Sustainability of Artificial Intelligence: Fostering Green Intelligence for a More Ethical Future', in Walker T; Wendt S; Goubran S; Schwartz T (ed.), Artificial Intelligence for Sustainability: Innovations in Business and Financial Services, Palgrave Macmillan, Cham, pp. 83 - 103, http://dx.doi.org/10.1007/978-3-031-49979-1_5

Galloway C; Swiatek L, 2023, 'Digital Corporate Communication and Extended Intelligence', in Luoma-aho V; Badham M (ed.), Handbook on Digital Corporate Communication, Edward Elgar, Cheltenham, pp. 297 - 310, http://dx.doi.org/10.4337/9781802201963.00032

Swiatek L; Di Martino L, 2023, 'Large-Scale Events and Soft Power: Reconfiguration and Continuity in Light of the COVID-19 Pandemic', in Chitty N; Ji L; Rawnsley GD (ed.), The Routledge Handbook of Soft Power, Routledge, London, pp. 285 - 296, http://dx.doi.org/10.4324/9781003189756-22

Swiatek L, 2023, 'The Engagement Orientation and Its Limits in Nurturing Sustainability in Higher Education', in Walker T; Tarabieh K; Goubran S; Machnik-Kekesi G (ed.), Sustainable Practices in Higher Education: Finance, Strategy, and Engagement, Palgrave Macmillan, Cham, pp. 221 - 238, http://dx.doi.org/10.1007/978-3-031-27807-5_11

Vujnovic M; Swiatek L; Kruckeberg D; Galloway C, 2023, 'What is AI Teaching Us About Public Relations Education?', in Adi A (ed.), Artificial Intelligence in Public Relations and Communications: Cases, Reflections, and Predictions, Quadriga University of Applied Sciences, Berlin, pp. 137 - 147, https://figshare.com/s/74378a2b94461632fac2

Swiatek L; Galloway C; Vujnovic M; Kruckeberg D, 2022, 'Artificial Intelligence and Changing Ethical Landscapes in Social Media and Computer-Mediated Communication: Considering the Role of Communication Professionals', in Lipschultz JH; Freberg K; Luttrell R (ed.), The Emerald Handbook of Computer-Mediated Communication and Social Media, Emerald, Bingley, pp. 653 - 670, http://dx.doi.org/10.1108/978-1-80071-597-420221038

Swiatek L; Galloway C, 2022, 'Artificial intelligence and public relations: Growing opportunities, questions, and concerns', in Pompper D; Place KR; Weaver CK (ed.), The Routledge Companion to Public Relations, Routledge, London, pp. 352 - 362, http://dx.doi.org/10.4324/9781003131700-32

Swiatek L; Edgington U, 2021, 'Culturally Sensitive Mental Health Support for Higher Education Employees', in Housel TH (ed.), Mental Health among Higher Education Faculty, Administrators, and Graduate Students: A Critical Perspective, Lexington Books (Rowman and Littlefield), Maryland, pp. 189 - 206, http://dx.doi.org/10.5040/9781666995268.ch9

Swiatek L, 2019, 'Awards and Prizes for Journalism', in Vos TP; Hanusch F; Sehl A; Dimitrakopoulou D; Geertsema-Sligh M (ed.), The International Encyclopedia of Journalism Studies, Wiley Blackwell, Hoboken, pp. 203 - 207, http://dx.doi.org/10.1002/9781118841570.iejs0161

Swiatek L, 2019, 'Celebrities', in Merskin DL (ed.), The SAGE International Encyclopedia of Mass Media and Society, SAGE, Thousand Oaks, pp. 275 - 277, http://dx.doi.org/10.4135/9781483375519.n109

Swiatek L, 2019, 'Funded by philanthropy, founded for activism: Nobel Peace Prize laureates and their organisations’ political endeavours', in Farrell N (ed.), The Political Economy of Celebrity Activism, Routledge, London, pp. 35 - 50, http://dx.doi.org/10.4324/9781315560519-3

Hobbs M; Swiatek L, 2019, 'Public Relations and Lobbying: Influencing Politics and Policy', in Sheehan M (ed.), Advocates and Persuaders, Australian Scholarly Publishing, North Melbourne, pp. 159 - 180, https://scholarly.info/book/advocates-and-persuaders/

Swiatek L, 2018, 'The Podcast as an Intimate Bridging Medium', in Llinares D; Fox N; Berry R (ed.), Podcasting: New Aural Cultures and Digital Media, Palgrave Macmillan, Cham, pp. 173 - 187, http://dx.doi.org/10.1007/978-3-319-90056-8_9

Swiatek L; Brevini B, 2017, 'Australia: The Perpetual Battler', in Herzog C; Hilker H; Novy L; Torun O (ed.), Transparency and Funding of Public Service Media, Springer VS, Wiesbaden, pp. 133 - 143, http://dx.doi.org/10.1007/978-3-658-17997-7_11

Swiatek L, 2016, 'Accessing the Finest Minds: Insights into Creativity from Esteemed Media Professionals', in Silton NR (ed.), Exploring the Benefits of Creativity in Education, Media, and the Arts, IGI Global, Hershey, pp. 240 - 263, http://dx.doi.org/10.4018/978-1-5225-0504-4.ch012

Brevini B; Swiatek L, 2016, 'Mediaset (Gruppo Mediaset)', in Birkinbine B; Gomez R; Wasko J (ed.), Global Media Giants, Routledge, London, pp. 181 - 190, http://dx.doi.org/10.4324/9781315682334-11

Swiatek L, 2015, 'Constructing the Cosmopolitan Arena Concert', in Edgar R; Halligan B; Fairclough-Isaacs K; Spelman N (ed.), The Arena Concert: Music, Mediation and Mass Entertainment, Bloomsbury Academic, London, pp. 87 - 97, http://dx.doi.org/10.5040/9781501316326.ch-006

Swiatek L, 2014, 'Rewarding Work, Representing Work: The Serious Side of Entertainment in Globalised Award Shows', in Öztürk G (ed.), Cultural Perspectives on the Entertainment Industry: Communication, Media, and Societal Impacts, IGI Global, Hershey, pp. 203 - 224, http://dx.doi.org/10.4018/978-1-4666-6190-5.ch012

Journal articles

Di Martino L; Swiatek L, 2025, 'Events-Within-Events and the Online Reproduction of their Emotional Dimensions: A Case Study of the Dubai 2020 Expo', Tourism Recreation Research, 50, pp. 771 - 785, http://dx.doi.org/10.1080/02508281.2024.2339073

Foye J; Swiatek L, 2025, 'From Rikidôzan to the Roku Player: The Evolution of Japanese Television and Puroresu', The International Journal of the History of Sport, 42, pp. 766 - 775, http://dx.doi.org/10.1080/09523367.2025.2538872

Folarin M; Swiatek L, 2025, 'Integrating Cultural Safety Into Public Relations', Public Relations Inquiry, advance online publication, pp. 1 - 18, http://dx.doi.org/10.1177/2046147X251383192

Swiatek L; Ducasse AM; Coburn J; Northcote M; Samarawickrema N, 2024, 'Extending higher education recognition programs through a dedicated post-award reflective practice tool', Reflective Practice, 25, pp. 529 - 549, http://dx.doi.org/10.1080/14623943.2024.2369355

Swiatek L; Galloway C; Vujnovic M; Kruckeberg D, 2024, 'Humanoid artificial intelligence, media conferences and natural responses to journalists’ questions: The end of (human-to-human) public relations?', Public Relations Inquiry, 13, pp. 113 - 121, http://dx.doi.org/10.1177/2046147X231221828

Tan KK-Y; Swiatek L, 2024, 'The Use of Generative AI by Politicians on Social Media: From Reworked Pixels to Reshaped Perceptions', Asia Pacific Public Relations Journal, 26, pp. 1 - 15, https://figshare.com/s/68604589a9e0f6bd60e3

Di Martino L; Swiatek L, 2023, 'Online Pre-Events During the COVID-19 Pandemic', International Journal of Communication, 17, pp. 1777 - 1797, https://ijoc.org/index.php/ijoc/article/view/19631

Galloway C; Swiatek L, 2020, 'International study tours and public relations pedagogy: Insights from a practice-oriented approach', Asia Pacific Public Relations Journal, 22, pp. 21 - 31, http://hdl.handle.net/10179/16691

Galloway C; Swiatek L, 2018, 'Public relations and artificial intelligence: It’s not (just) about robots', Public Relations Review, 44, pp. 734 - 740, http://dx.doi.org/10.1016/j.pubrev.2018.10.008

Swiatek L, 2017, 'Education for sustainable happiness and well-being', Higher Education Research and Development, 36, pp. 1307 - 1309, http://dx.doi.org/10.1080/07294360.2017.1345604

Swiatek L, 2016, 'Constructing Cultural Memory: A Memetic Approach', International Journal of Media and Cultural Politics, 12, pp. 129 - 142, http://dx.doi.org/10.1386/macp.12.1.129_1

Swiatek L, 2016, 'Organizational Discourse: Communication and Constitution', Media International Australia, 160, pp. 152 - 153, http://dx.doi.org/10.1177/1329878X16652569c

Swiatek L, 2016, 'Public Relations and Participatory Culture: Fandom, Social Media and Community Engagement', Asia Pacific Public Relations Journal, 17, pp. 92 - 94, https://figshare.com/s/30df9d68b4e009890ca6

Swiatek L, 2014, 'An Educational and Inspirational Broadcast: The Oscars Red Carpet Pre-Show', Networking Knowledge, 7, pp. 1 - 17, http://dx.doi.org/10.31165/nk.2014.74.354

Swiatek L, 2014, 'Rewarding and Promoting Creativity: New Approaches, Old Realities', Academic Quarter [Akademisk Kvarter], 9, pp. 73 - 86, http://dx.doi.org/10.5278/ojs.academicquarter.v0i09.3249

Swiatek L, 2014, 'Theorizing borders through analyses of power relationships', Regions and Cohesion, 4, pp. 124 - 126, http://dx.doi.org/10.3167/reco.2014.040308

Conference Papers

Swiatek L; Tan KK, 2025, 'Situational Crisis Marketing: Towards an Integration of Crisis Types and Contingency Theory', in Kim M (ed.), Global Marketing Conference at Hong Kong, Global Alliance of Marketing & Management Associations, Hong Kong, pp. 663 - 672, presented at the Global Marketing Conference, Hong Kong, 26 July 2025, http://dx.doi.org/10.15444/GMC2025.08.09.02

Swiatek L; Vujnovic M; Kruckeberg D; Galloway C, 2023, 'Professional Sustainability in a Time of AI-Generated Disinformation', in Verčič D; Verčič AT; Sriramesh K (eds.), Public Relations and Sustainability, University of Ljubljana, Lake Bled, pp. 249 - 255, presented at BledCom 2023, Lake Bled, 30 June 2023, https://figshare.com/s/bcb586ca929f61aed0e9

Swiatek L, 2023, 'Incorporating Sustainable Wellbeing into the Metaverse', in Aktas C; Alver F; Türeli GG (eds.), Metaverse and Future Communications: Opportunities and Risk, İstanbul Ticaret Üniversitesi [Istanbul Commerce University], pp. 73 - 84, presented at Metaverse and Future Communications, İstanbul Ticaret Üniversitesi [Istanbul Commerce University], 19 January 2023, https://figshare.com/s/ca638ef5a073863aead1

Edgington U; Swiatek L, 2018, 'An Investigation of Induction Policies for University Teachers: (Re)Valuing Staff and Cultural Diversity', in Wache D; Houston D (ed.), Research and Development in Higher Education: [Re]Valuing Higher Education, Higher Education Research and Development Society of Australasia (HERDSA), Adelaide, pp. 81 - 91, presented at the Higher Education Research and Development Society of Australasia (HERDSA) Annual Conference, Adelaide, https://figshare.com/s/63d5afbbb53a9d32c483

Swiatek L, 2017, 'The Growing Inequalities Produced by Recognitional Communications in the Digital Age', in Öztürk G; Eken I (ed.), First International Conference on New Trends in Communication, Nobel Akademik, Istanbul Commerce University [İstanbul Ticaret Üniversitesi], pp. 555 - 564, presented at the First International Conference on New Trends in Communication, Istanbul Commerce University [İstanbul Ticaret Üniversitesi], https://figshare.com/s/48d7d4ecc89c5791357b

Conference Presentations

Swiatek L; Reinke N; Li D, 2025, 'Extending Compassionate Leadership Through Communities of Practice in Higher Education', presented at the Advance HE Applied Leadership Symposium, online, 16 May 2025

Folarin M; Swiatek L, 2024, 'Cultural Safety in Public Relations', presented at Developing Digital Literacies in Algorithmic Cultures: ECREA24 Post-Conference Webinar, online, 22 October 2024

Swiatek L, 2024, 'Creativity in the Sky: Inflight Magazines and the Promotion of Creativity', presented at the Creativity Conference, online (hosted by Southern Oregon University), 19 January 2024


Back to profile page