By Dr Junbum Kwon

Conference Papers

Ma X; Han BR; Lee D; Kwon J, 2024, 'Monologue vs. Dialogue: A Field Experiment on AI-Enabled Telemarketing', in 45th International Conference on Information Systems Icis 2024

Kwon J; Navajas C; Liu H; Trinh E; Oppewal H, 2021, 'Text Message Screen Positions in Video Advertising', in Proceedings of ANZMAC Conference, University of Melbourne, presented at ANZMAC Conference, University of Melbourne, 01 December 2021 - 03 December 2021

Septianto F; Kwon J, 2021, 'Too Cute to be Bad? How Cute Brand Logo Can Reduce Brand Punishment', University of Melbourne, presented at ANZMAC Conference, University of Melbourne, 01 December 2021 - 03 December 2021

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