By Dr Jenny (Jiyeon) Lee

Conference Papers

Sung H; Chon K; Lee J, 2003, 'Traveler geographic origin and market segmentation: Classification models for international visitors to Hong Kong', Palm Spring, CA, USA, presented at Annual International Council on Hotel, Restaurant and Institutional Education Conference, Palm Spring, CA, USA, 06 August 2003 - 09 August 2003

Lee J; Sung H; Arnold A, 2003, 'Evaluation of Internet marketing strategies through travel agency websites in the United States', in Qu H; Moreo PJ (ed.), Advances in Hospitality and Tourism Research, Las Vegas, NE, USA, pp. 370 - 372, presented at 8th Annual Graduate Education and Graduate Students Research Conference in Hospitality and Tourism, Las Vegas, NE, USA

Sung H; Hsu C; Lee J, 2003, 'Modeling travel arrangements for international travelers to Hong Kong: Full package, partial package, or non-package tours', St. Louis, MO, USA, presented at 34th Annual International Travel and Tourism Research Association Annual Conference, St. Louis, MO, USA

Conference Abstracts

Andonopoulos V; Lee J; Mathies C; Northey G, 2021, 'Influencers Beware: The Dangers of Over-Sponsorship', in ANZMAC Conference 2021. Something Different. Proceedings., Melbourne, presented at ANZMAC 2021, Melbourne

Patterson P; Lee J; Ngo L; de Ruyter K, 2016, 'Achieving superior service productivity and customer satisfaction', in The 25th Frontiers in Service, Bergen, Norway, presented at The 25th Frontiers in Service, Bergen, Norway, 23 June 2016 - 26 June 2016, https://drive.google.com/drive/folders/0B2svXzEq7klfUGhXeUJWQWQwUFU

Lee J; Lim Y; Oh H, 2016, 'Customer satisfaction and management earnings forecasts', in The 2016 American Accounting Association Western Region Meeting, Seattle, WA, USA, presented at The 2016 American Accounting Association Western Region Meeting, Seattle, WA, USA, 05 May 2016 - 07 May 2016, http://aaahq.org/Meetings/2016/Western-Region/Program

Lee J, 2015, 'Place attachment: Segmenting event attendees', Sydney, presented at Australian and New Zealand Marketing Academy, Sydney, 30 November 2015 - 02 December 2015, https://www.business.unsw.edu.au/Campaigns-Site/anzmac/Documents/2015-ANZMAC-Conference-Proceedings.pdf

Media

Lim Y; Lee J, 2019, Why an upbeat forecast based on customer satisfaction backfires

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