By Dr Carolyn Yesse Ngowi

Journal articles

Zhao L; Sun Z; Ngowi C; Donbesuur F, 2025, 'My money endorses my campaign: The influence of entrepreneur's self-pledge on crowdfunding campaign success', Technovation, 147, http://dx.doi.org/10.1016/j.technovation.2025.103311

Ngowi CY; Rijal S; Ozdemir SZ, 2025, 'Coopetition: A boon for firms, a bane for managers', Industrial Marketing Management, 126, pp. 101 - 117, http://dx.doi.org/10.1016/j.indmarman.2025.02.007

Ngowi CY; Ozdemir SZ; Lui S, 2025, 'Effects of B2B partnerships on the role stressors and well-being of alliance officers: A multi-level investigation', Industrial Marketing Management, 124, pp. 175 - 194, http://dx.doi.org/10.1016/j.indmarman.2024.12.001

Lui SS-Y; Lai JHW; Zhu Z; Ngowi CY, 2024, 'New AI Technology for Selection Interviews', Academy of Management Proceedings, 2024, http://dx.doi.org/10.5465/amproc.2024.13441abstract

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