By Associate Professor Veronica Zixi Jiang

Journal articles

Yu AH; Uncles M; Jiang Z, 2025, 'The process of co-creation in educational services: insights from interviewing co-creative actors in higher education', Journal of Service Theory and Practice, 35, pp. 349 - 376, http://dx.doi.org/10.1108/JSTP-04-2024-0100

Zhang X; Pan SL; Tim Y; Jiang Z, 2025, 'Designing an immersive virtual reality artefact for disability inclusion: an action design research', European Journal of Information Systems, 34, pp. 843 - 872, http://dx.doi.org/10.1080/0960085X.2025.2460805

Feng C; Zhang S; Jiang Z; Dong S, 2025, 'Timely Targeting in Global Crises: A Depth Data Approach to Predicting Compliance From Public Social Media', Australasian Marketing Journal, http://dx.doi.org/10.1177/14413582251374709

Cumming TM; Bugge ASJ; Kriss K; McArthur I; Watson K; Jiang Z, 2023, 'Diversified: promoting co-production in course design and delivery', Frontiers in Education, 8, http://dx.doi.org/10.3389/feduc.2023.1329810

Jiang Z; Meltzer A; Zhang X, 2023, 'Using virtual reality to implement disability studies’ advocacy principles: uncovering the perspectives of people with disability', Disability & Society, 39, pp. 1 - 21, http://dx.doi.org/10.1080/09687599.2022.2150601

Chaudhury S; Garg N; Jiang V, 2022, 'The Curious Case of Threat-awe: A Theoretical and Empirical Reconceptualization', Emotion, 22, pp. 1653 - 1669, http://dx.doi.org/10.1037/emo0000984

Jiang Z; Xu J; Gorlin M; Dhar R, 2021, 'Beautiful and Confident: How Boosting Self-Perceived Attractiveness Reduces Preference Uncertainty in Context-Dependent Choices', Journal of Marketing Research, 58, pp. 908 - 924, http://dx.doi.org/10.1177/00222437211033179

Xu J; Jiang ZV; Dhar R, 2013, 'Mental Representation and Perceived Similarity: How Abstract Mindset Aids Choice from Large Assortments', Journal of Marketing Research, 51, pp. 548 - 559, http://dx.doi.org/10.1509/jmr.10.0390

Zhang Y; Xu J; Jiang Z; Huang S-C, 2011, 'Been There, Done That: The Impact of Effort Investment on Goal Value and Consumer Motivation', Journal of Consumer Research, 38, pp. 78 - 93, http://dx.doi.org/10.1086/657605

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