By Associate Professor Ting Yu

Conference Abstracts

Jin J; Yu T, 2024, 'IT Capabilities, Agility, and Performance: A Meta-Analysis', in Australian and New Zealand Marketing Academy Conference. Conference Proceedings, presented at Australian and New Zealand Marketing Academy Conference

Tian K; Yu T; de Ruyter K; Keeling D, 2024, 'Engagement and Well-Being as Outcomes of Perceived Social Support in Digital Health Services: A Meta-Analysis', in SMS Marketing Science Conference, Conference Proceedings, presented at SMS Marketing Science Conference

Jin J; Yu T, 2024, 'The Relationship Between IT Capabilities, Agility, and Organizational Performance: A Meta-Analysis', in SMS Marketing Science Conference, Conference Proceedings, presented at SMS Marketing Science Conference

Chong T; Yu T; Keeling D; de Ruyter K; Hilken T, 2023, 'Delivering Value-by-proxy on the Frontline Designing GenAI-based Service Agents', in AMS World Marketing Congress, Conference Proceedings, presented at AMS World Marketing Congress

Chong T; Yu T, 2022, 'Metaverse: Challenges and Opportunities in Service Consumption and Delivery', in Conference Proceedings (abstract only), Perth, presented at Australian and New Zealand Marketing Academy Conference, Perth, 05 December 2022 - 07 December 2022

Tian K; Keeling D; de Ruyter K; Yu T, 2022, 'Meaningful digital engagement in healthcare', in Australian and New Zealand Marketing Academy Conference. Conference Proceedings, presented at Australian and New Zealand Marketing Academy Conference

Chong T; Yu T, 2021, 'AI-Chatbots – An Emerging Form of Service Agents', in Conference Proceedings (abstract only), Melbourne, presented at Australian and New Zealand Marketing Academy Conference, Melbourne, 29 November 2021 - 01 December 2021

Chong T; Yu T; Keeling D; de Ruyter K, 2021, 'The Challenges and Opportunities of Artificial Intelligence (AI) Chatbots', in Conference Proceedings (abstract only), Online, presented at Frontiers in Service Conference, Online, 09 July 2021 - 10 July 2021

de Ruyter K; Keeling DI; Yu T, 2019, 'Service–Sales Ambidexterity: Past, Present, and Future', in Frontiers in Service Conference, presented at Frontiers in Service Conference

Tian K; Yu T, 2018, 'Online Brand Community Engagement: A Functional View', in Frontiers in Service Conference, presented at Frontiers in Service Conference

Mo J; Yu T; de ruyter K, 2016, 'The dark side of channel supplier’s prioritization strategy: Resellers’ perception of being out of the loop', in Australian and New Zealand Marketing Academy Conference. Conference Proceedings, Christchurch, presented at Australian and New Zealand Marketing Academy Conference. Conference Proceedings, Christchurch

Mo C; Yu T; de ruyter K, 2015, 'Out of the Channel Loop: Antecedents, Consequences, and a Moderator', in Australian and New Zealand Marketing Academy Conference. Conference Proceedings, Sydney., presented at Australian and New Zealand Marketing Academy Conference, 30 November 2015 - 02 December 2015

Yu T, 2013, 'Relationship termination in services marketing', presented at Frontiers in Service Conference, 04 July 2013 - 07 July 2013

Patterson P; Yu T; de Ruyter K; Chen C, (ed.), 2011, 'Ambidexterity - employees simultaneous pursuit of service and sales goals in a services context', Columbus, Ohio, presented at Frontiers in Service Conference, Columbus, Ohio, 30 June 2011 - 03 July 2011

Yu T; Gudergan S; Chen C, (ed.), 2011, 'When efficiency meets flexibility in the frontline service office – A health care study', Montreal, presented at INFORMS Healthcare 2011, Montreal, 20 June 2011 - 22 June 2011

Yu T; Patterson P; de Ruyter K, 2010, 'Achieving ambidexterity: The role of branch context', Cologne, presented at INFORMS Marketing Science Conference, Cologne, 16 June 2010 - 19 June 2010

Patterson PG; Yu Y; de Ruyter K, 2009, 'Achieving ambidexterity in retail banking: The role of branch context', Taipei, presented at International Conference on Service Science and Innovation - China, Taipei

Yu Y; Gong Z, 2005, 'Does e-supporting service quality deserve significant investment?', presented at 10th Asia Pacific Region of Decision Sciences Institute, 28 June 2005 - 02 July 2005

Yu T, (ed.), 2000, 'Capture customer satisfaction/dissatisfaction dynamics', presented at Academy of Marketing Conference, 01 July 2000 - 04 July 2000

Yu T; Dean A, (ed.), 1999, 'Dissatisfaction with customer satisfaction measurement: finding a way forward', presented at Australian and New Zealand Marketing Academy Conference, 28 November 1999 - 01 December 1999

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