By Associate Professor Rahul Govind

Conference Papers

Sun W; Govind R; Garg N, 2008, 'Varying Effects of Weather on Hedonic Consumption', Boston, USA, presented at Society for Consumer Psychology, Boston, USA, -

Sun W; Garg N; Govind R, 2008, 'Varying Effects of Weather on Hedonic Consumption', Vancouver, Canada, presented at Marketing Science Conference, Vancouver, Canada, -

Conference Presentations

Garg N; Govind R; Hoyer W; Singh J, 2023, 'Does it Hurt or Protect? The Effect of Affective Commitment on Unethical Behavior toward Transgressing Brands', presented at Australia & New Zealand Marketing Academy (ANZMAC) Conference, Dunedin, NZ

Govind R; Lie David ; Sinha A; Singh S, 2022, 'Price Promotion Model For Every Day Low Pricing Retailers: Estimation And Optimization', presented at The Australian and New Zealand Marketing Academy Conference, Perth, WA, 28 November 2022

Govind R; Lie D; Sinha A, 2021, 'Constant and Stable Pricing: Can the Model Converge?” Developing and Estimating Price Promotion Model for Every Day Low Pricing (EDLP) Retailer', presented at The Australian and New Zealand Marketing Academy Conference, Melbourne, 25 November 2021

Govind R; Gunby K; Mitchell V, 2021, 'In search of balanced metrics : Understanding the role of consumer mindset metrics in customer-initiated interaction', presented at Eurpoean Marketing Academy Conference, Madrid, 18 June 2021

Gunby K; Govind R; Mitchell V, 2019, 'In search of balanced metrics : Understanding the role of consumer mindset metrics in customer-initiated interaction', presented at Marketing Science, Rome, 27 June 2019

Govind R; Gunby K; Mitchell V, 2019, 'In search of balanced metrics : Understanding the role of consumer mindset metrics in customer-initiated interaction', presented at European Marketing Academiy Conference, Hamburg, 19 June 2019

Garg N; Govind R; Singh J, 2019, 'Does it Hurt or Protect? The Effect of Affective Commitment on (Un)Ethical Behavior toward Transgressing Brands', presented at Future-of-Brands Conference, New York, USA

Govind R; Lie D; Sinha A, 2017, 'Spatial and Strategic Asymmetries: The Role of the Idiosyncratic Local Market Structure on Pricing Strategies', presented at Marketing Science Conference, University of Southern California, 22 June 2017

Conference Abstracts

Tugiman N; Gregory G; Govind R, 2019, 'Differential Framing Effects from Valence and Time-Differentiated Message Request on Donation Behaviour', in Prosocial Behavior Behavioral Track, INFORMS MARKETING SCIENCE – 2019, Rome, Italy: University of Roma Tre., presented at 41st Annual ISMS Marketing Science Conference, Rome, Italy: University of Roma Tre., 20 June 2019 - 22 June 2019, http://web-docs.stern.nyu.edu/marketing/Website/Marketing%20Science%20Program%20PDF.pdf

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