Biography
I am a Lecturer (Assistant Professor) of Marketing at the UNSW Business School. I earned my dual-title Ph.D. in Business Administration (Quantitative Marketing) and Operations Research from The Pennsylvania State University in 2025. My recent research explores how emerging technologies, such as Generative AI and extended reality (XR), can enhance marketing effectiveness and promote social inclusion. As an empirical modeler, I also develop...view more
I am a Lecturer (Assistant Professor) of Marketing at the UNSW Business School. I earned my dual-title Ph.D. in Business Administration (Quantitative Marketing) and Operations Research from The Pennsylvania State University in 2025. My recent research explores how emerging technologies, such as Generative AI and extended reality (XR), can enhance marketing effectiveness and promote social inclusion. As an empirical modeler, I also develop novel Bayesian methodologies to inform competitive strategy and improve causal inference by addressing endogeneity bias.
My Grants
- UNSW Business School ImpactMaker Seed Funding, 2025
- Smeal Small Research Grant, Penn State University, 2024
- Smeal Small Research Grant, Penn State University, 2022
My Qualifications
The Pennsylvania State University, USA
Ph.D. in Marketing and Operations Research, 2025
Columbia University, USA
M.A. in Statistics, 2019
Southwestern University of Finance and Economics, China
BEc in Economic Statistics, 2017
My Awards
- AMA-Sheth Foundation Doctoral Consortium Fellow, Manchester University, 2024
- Jerome E. Scott Memorial Scholarship, Penn State University, 2023
- Nomination for Ossian R. MacKenzie Teaching Award, Penn State University, 2023
- INFORMS Marketing Science Doctoral Consortium Fellow, University of Miami, 2023
- Haring Symposium Presenter, Indiana University, 2023
- Jerome E. Scott Memorial Scholarship, Penn State University, 2022
- INFORMS Marketing Science Doctoral Consortium Fellow, The University of Chicago, 2022
- Dean’s Fellowship, Penn State University, 2019