Researcher

My Expertise

Cross-cultural consumer behavior, advertising and messaging; internationalization of the firm; service offshoring, market entry strategies; branding for non-profits and charities.

Biography

Commerce Co-op Program Coordinator | Associate Editor Australasian Marketing Journal | Associate Professor School of Marketing

Research Interests include

  • Cross-cultural advertising
  • Values and consumer behavior
  • Internationalization of the firm
  • Service offshoring
  • Market entry strategies
  • E-commerce and exporting
  • Branding for non-profits and charities

 


My Grants

Linkage Research Seed Funds Business School, University of New...view more

Location

Room 3023A, Quadrangle building

Contact

93853389
9663 1985